According to US News & World Report, auto racing is now America's #1-rated spectator sport. It's also the fastest growing spectator sport in the United States, with an annual attendance for all forms of racing exceeding 90 million.
When you sponsor a car, you're not just providing money to a race team—you're advertising and promoting your business at area race tracks, on the Internet, and even on t-shirts worn by race team fans. You're also advertising to a very loyal group of people. In a recent survey, 81% of race fans polled said they support companies who sponsor race teams and try and choose their products or services whenever possible.
Similarly, 54% said they choose products from sponsors over companies who are not sponsors even when the price is slightly higher. And not only did 76% say they often find out about local businesses because of sponsorship or sponsorship promotions at the track, but 87% said they pay attention to the companies who sponsor racing and notice new sponsors, changes in sponsors, and teams who are not sponsored.
To get a better idea of the demographics you'd be reaching by sponsoring Crist Racing, consider these facts from a recent survey of race fans:
GENDER
Female 21%
Male 79%
AVERAGE AGE
Under 18 14%
19-25 28%
26-35 29%
36-45 19%
46+ 10%
EDUCATION
Non High School Grad 10%
High School Grad 22%
Vocational 17%
College 23%
College Grad 28%
AVERAGE INCOME
Less Than $15,000 16%
$15,000-25,000 16%
$25,000-35,000 19%
$35,000-45,000 16%
$45,000 Or Above 33%
OCCUPATION CATEGORY
Blue Collar / Labor 28%
Business Owner 9%
Computer Related 14%
Management 11%
Mech./Elect./Vocational 14%
Professional (Med / Law) 11%
Retail Service 3%
Sales 10%
RACE FAN DURATION
Less Than 1 Year 2%
1-3 Years 6%
4-5 Years 14%
More Than 5 Years 78%
FAN CATEGORY
Moderate Race Fan 13%
Hard Core Race Fan 49%
Serious Race Fan 38%
EVENTS ATTENDED PER YEAR
Less Than 5 2%
5-10 Events 8%
10-20 Events 12%
Almost Every Week 78%
